BHC-014 Event Marketing and Promotion Solved Assignment 2025-26 (English Medium)

BHC 014 Solved Assignment 2025-26 is specially prepared for students of BHC 014 Event Marketing And Promotion who want clear, well-structured and exam-oriented answers prepared exactly as per IGNOU guidelines. This course helps you understand event marketing types, experiential marketing, branding strategies, consumer behaviour, market segmentation, positioning, media mix, and promotion frameworks used in real event industries. Our solutions are written in simple language, properly formatted, and ready for submission.

BHC 014 Assignment Questions (2025-26)

Course Code : BHC-014

Course Title : Event Marketing and Promotion
Assignment No. : BHC-014/AST/TMA-4/2025/2026
Total Marks :100

Long Answer Questions (30 Marks)

Attempt any One:

1. Describe the types of Event Marketing. Discuss the importance and advantages of experiential Marketing in the growing Event Industry.
2. Write an essay on the relevance of Market Segmentation to Event Management Companies. Describe the five options of targeting in the context of events.
3. i) Write about Consumer Behaviour regarding Event Industry.
   ii) Explain Consumer Protection in India.

Medium Answer Questions (40 Marks)

Attempt any Two:

1. Describe the Ps framework proposed by Getz and Allen-et.al.
2. Explain any two types of Event Marketing with the help of suitable examples.
3. Describe the three generic strategies that an EMC can use as a framework to achieve strategic advantage.
4. What is brand identity? Explain the difference between branding and brand building.
5. Describe the approaches and contribution of personal selling in Event Marketing.

Short Answer Questions (30 Marks)

Write short notes on any Five:

1. Difference between B2C and B2B Markets
2. Concept of positioning in Events
3. PESTLE Analysis and SWOT Matrix
4. Risk versus Return Matrix
5. Benefits of Brand Loyalty
6. DAGMAR Approach
7. Hybrid Communication in Event Marketing
8. Media Mix for Event

BHC 014 Assignments Details

Programme: Diploma in Event Management (DEVMT)
Each assignment carries 100 marks divided into Long (30), Medium (40) and Short (30) answer sections. Submission of all sections together is compulsory.

BHC 014 Assignment Submission End Date

For the students enrolled in July 2025 – 30th April 2026 (Coordinator of the learner support center)
For the students enrolled in January 2026 – 30th September 2026 (Coordinator of the learner support center)

Why Choose Our BHC 014 IGNOU Solved Assignments?

• BHC 014 Solved Assignment prepared strictly according to IGNOU word limit and marking scheme, ensuring proper structure for long, medium and short answers.
• Concept-based explanations with practical event industry examples so you understand marketing strategies instead of memorizing theory blindly.
• 100% plagiarism-free content written in simple language that feels natural and easy to reproduce during exams.
• Clear headings, subheadings and point-wise answers formatted exactly as expected by IGNOU evaluators.
• Updated as per latest 2025-26 session guidelines so you submit relevant and accurate content.
• Carefully proofread content to avoid factual or grammatical errors that can reduce internal marks.

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FAQs – BHC 014 Solved Assignment

Is BHC 014 difficult?

BHC 014 is not difficult if you understand the core marketing concepts properly. Most students struggle because they write theoretical answers without linking them to event industry examples. If you focus on segmentation, branding, positioning and promotional tools with real-world context, the subject becomes logical and scoring.

Are these answers written as per IGNOU guidelines?

Yes. The answers follow IGNOU’s word limits for long, medium and short questions. Proper structure, headings and conceptual clarity are maintained so your assignment looks organized and academically sound during evaluation.

Can I directly submit this assignment?

You should always write the answers in your own handwriting before submission. The provided PDF acts as a model reference. Rewriting helps you understand the content better and avoids any academic issues.

Will this help in term-end exams?

Absolutely. Many concepts in BHC 014 assignments are directly linked to exam questions. When you understand segmentation, branding strategies and event marketing frameworks through assignments, exam preparation becomes much easier.

How are the answers different from free online content?

Free content is often copied and poorly structured. Our solutions are carefully written, checked for accuracy, and formatted according to IGNOU standards. The focus is on clarity, marks scoring approach, and conceptual depth.

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