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Sub Course: Master of Business Administration (Marketing Management)

Subjects

Semester: 1
Type Subjects Code Credits
CORE Management Functions and Organisational Behaviour MMPC001 4
CORE Human Resource Management MMPC002 4
CORE Business Environment MMPC003 4
CORE Accounting for Managers MMPC004 4
CORE Quantitative Analysis for Managerial Applications MMPC005 4
CORE Marketing Management MMPC006 4
CORE Business Communication MMPC007 4
CORE Project Course MMPP-001 8
Semester: 2
Type Subjects Code Credits
CORE Information Systems for Managers MMPC-008 4
CORE Management of Machines and Materials MMPC-009 4
CORE Managerial Economics MMPC-010 4
CORE Social Processes and Behavioural Issues MMPC-011 4
CORE Strategic Management MMPC-012 4
CORE Business Laws MMPC-013 4
CORE Financial Management MMPC-014 4
Semester: 3
Type Subjects Code Credits
ELECTIVE (Any 4) Consumer Behaviour or Sales Management or Product & Brand Management or Marketing of Services MMPM-001 or MMPM-002 or MMPM-003 or MMPM-005 4
CORE Research Methodology for Management Decisions MMPC-015 4
CORE International Business Management MMPC-016 4
Semester: 4
Type Subjects Code Credits
ELECTIVE (Any 4) International Marketing or Marketing Research or Integrated Marketing Communication or Rural Marketing or Retail Management MMPM-004 or MMPM-006 or MMPM-007 or MMPM-008 or MMPM-009 4
CORE Advanced Strategic Management MMPC-017 4
CORE Entrepreneurship MMPC-018 4
CORE Business Ethics and Corporate Social Responsibility MMPC-020 4